Brunel University in London got in touch with us to create a series of scientific protocol videos. The McCarthy lab had developed a novel breakthrough experiment to help combat infections and wanted our help in creating high quality videos to demonstrate the experiments and help fellow researchers carry out their own experiements. The lab had prodcuced their own videos of the experiment previously but they were not happy with the poor quality of their videos, which not only deminished their brand and credibility, but also made it difficult for fellow researchers to follow along. Our expertise in planning video content along was a key factor in the lab deciding to work with us. It also helped that we are based in Uxbridge, very close to the Brunel University Campus. We reviewed the 3 protocols and provided a quote for the work up-front which enabled the lab to seek funding for the project. Once funding was approved, we started planning the videos in closer detail, ensuring the filming days ran smoothly and we achieved evertyhing we wanted to achieve. In order to create a high quality look and feel for the videos, we shut all the blinds and lit the scene using our own lights. We also rigged a top-down camera with a remote monitor, giving us a great view of the action and enabling us to capture every little detail of the experiments without getting in the way. The format of the videos was a short interview with the researcher introducing the experiement, before going straight into the step by step protocol explanation. The client was extremely happy with the work and they instantly recevied positive feedback from colleagues and peers. It was exciting for us to see how our videos made the researchers excited about their own work. Having the ability to share high quality videos of their work added to their credibility and vastly elevated the impact of their experiments. If you have a scientific experiement you would like to film, please get in touch. We can help you secure the budget and plan the videos to ensure the project is a huge success. Below is one of the protocol videos we filmed at the lab:

Corporate video is our specialty, it's where we thrive. Finding stories within organisations and using our experience to give those stories a voice and bringing out the culture and the purpose behind our client's businesses. We worked with Lifescience Dynamics, a Biopharma Consulting Firm in London, to produce a series of videos capturing the service offering and the company culture. We spent a few days filming their team, capturing interviews and also gathering what we call b-roll - footage of people at work, at their desks, meetings, interacting with each other. These are the visual clips that bring everything to life and allow us to creatively tell the story. The planning phase is always crucial with any video shoot, so we did a fair bit of planning here to determine what we could achieve during each filming day, maximising our time and our client's investment. On the day of the shoot, we had already done a pre-production visit so we were familiar with the building, how to access the rooms we needed and any other quirks that we might come across. Each one of these can slow down a filming day and when you have everything arranged - both from our end and the client's end - we like to ensure everything runs on time so that we can achieve everything we set out to do. During the interviews don't follow a strict question-by-question approach. Instead, we have a geniuine conversation so that the interviee is able to bring out their human side, personality and natural charisma. This avoids people looking like a robot and also allows them to talk passionately about their job, bringing out the true company culture of the organisation. There is an art to capturing the content we need and loosely following a set of questions, but also at the same time having a geniuine conversation that brings out the best in that person. See below for one of the videos we created for Lifescience Dynamics. This one was all about the company culture and why the company is such a great place to work at. 

Once again we were filming in Gravesend at the weekend. This time covering the Vaisakhi Celebrations on behalf of Gurvinder Sandher, MBE Deputy Lieutenant of Kent. Against the backdrop of the amazing Siri Guru Nanak Darbar Gurdwara, it was difficult to get a bad shot!

Gravesham Borough Council's Riverside Festival is an event that brings the community together for a day of celebration and entertainment. As the exclusive video production partner to the event, we worked with the council to capture the festival's diverse activities and lively atmosphere, creating an exciting film that promotes the festival puts Gravesend on the map. The success of capturing the festival's essence relies on hiring the right crew and delegating a section of the festival to each person. We put together a team of three videographers, each covering a specific area. We briefed each team member on the style of shooting we are looking to capture, and the type of energy we want to bring to the final edit. We strategically assign roles and responsibilities, ensuring comprehensive coverage without overwhelming any team member. This approach maximises our ability to capture every special moment authentically. In the edit, we aim to create an exciting video that leaves the viewer feeling like they were there themselves. By sifting through hours of footage and using just the very best clips, we are able to create an uplifting image of the festival, showing it as an incredible event. Gravesham Borough Council uses the highlights video of the festival to promote future events on their social media platforms. They create engaging posts and share the video across their official Facebook and YouTube channels. The video can showcase the vibrant atmosphere, diverse activities, and joyful moments from the festival, showing local residents what a great place they live in. The video will also be used to share with internal stakeholders and show the success of the event. These videos are always a highlight during council meetings. By leveraging the highlights video, Gravesham Borough Council can effectively promote the Riverside Festival, attract more attendees, and strengthen community engagement and support for this annual event.

Having a third party endorse your business is far more powerful than simply talking about it yourself, and the science behind why this works goes far beyond the obvious. The obvious answer that you'll often see it that it's better to have someone else talk about your product or service, because that way it's more credible. Anyone could talk about themselves and there is very little to validate that one's own comments are actually truthful, but if someone else is doing the talking, then the same message becomes a lot more powerful. Humans are social beings. We inately seek to fit in and be part of a crowd. It goes back millions of years to when our ancestors stuck together to seek safety in numbers. Natural selection meant only those who were living in groups would tend to survive and procreate, and so we have evolved with this piece of survival instinct within us - whether we like it or not. What has this got to do with video testimonials? Well, because we have been inately programmed to follow the crowd, we seek for social proof or validation in others with everything that we do in life. There are plenty of examples of this in every day life. Notice how when you are crossing a busy road, often the masses of pedestrians will start to walk if just one or two people have dared to go for it before the light goes green. On an aircraft when one or two people unbuckle their seatbelts and you suddenly hear everyone in the cabin doing the same, even though the seatbelt signs are still on and often the plane is still moving. Another example is fashion - when certain clothing items become fashionable, and suddenly everyone loves the same thing. Testimonial videos can create the same feeling and chain reaction about your business. By having testimonial videos in your marketing mix, you are providing social proof, or validation, that your products or services are working for other people. For a prospect who is trying to make a decision on which supplier to go with, this will subconciously sway their decision towards working with your company - they will want to be part of the crowd of successful people that have gone before them - and that's why testimonial videos are one of the most powerful types of videos. If you'd like to learn more about how we create testimoinal videos for our clients, please do reach out to us. We're currently working with clients all over the world using our remote testimonial video service, and it's proving to be a super useful too for businesses, helping them nurture their sales pipeline and convert leads.

We run through our four-step process to remote testimonial videos, giving you a taste of what it's like to work with us, and how we we deliver high quality testimonial videos with ease, no matter where in the world your clients might be.

When the time came last year to develop a remote recording service, we took everything we knew about filming and applied it to recording using webcams. We ensure the subject is facing the right way so we get the best light possible, and ensure that the sound is also the best it can be with the available equipment. Perhaps the most important skill that we apply though is actually nothing to do with the way the video looks or sounds, but has the power to take a testimonial video from being just a nice-to-have, to a powerful sales tool. We are of course talking about story. Story has the power to influence people using emotion (which will get the audience's attention in the first place) and using the natural human desire to find out what happens next, we can use story to keep that audience engaged and watching the video until the end. When we are planning a testimonial video we develop a set of questions that will give us what we need from the subject. The actual process of building a powerful story however starts much earlier on. Speaking to our client we find out who their ideal client is and who is the audience that will be watching this video and what story can we tell to make a video they are going to want to watch. We find out the pain points of their audience, what keeps them awake at night and what do they look up to. By doing this vital research you then have all the information you need to start thinking about your interview and how you can extract a story that will create a connection with the audience. The end results is a video that speaks directly to the ideal client, about their problems and then shows a practical solution to those problems, all the while providing social proof that the product or service being sold really does work. If you are planning on using testimonial videos to improve your marketing results, have a chat with us and we will be more than happy to suggest the best option for you.