Remote Testimonials: How They Work

One of the main concerns people have around creating testimonial videos is having to ask their clients for time and effort to feature in the project. There is a lot of anxiety around having to explain the whole process to them and then, once you've got them there, actually extracting valuable content from the interview.

We are now able to record testimonial videos in high resolution 4k quality, from anywhere in the world. Not only that but we have actually made the whole process extremely simple for everyone involved.

As soon as a client comes onboard with a testimonial video project, we share with them a clear roadmap for the project, informing them of what will happen and when, as well as what is needed from them at each stage of the process. We provide templates for emailing their clients asking to take part in the project, and help them all the way from planning the questions to scheduling the remote video interviews. Once we have one of their clients onboard, we ensure they have everything they need ahead of the shoot - tripod, microphone and access to our remote recording app. We supply everything for them, and the whole process is done with just a couple of emails. Our aim is to make the process as simple as possible.

On the day of recording, everyone is provided with a unique access link to join the session. Once they are in, we check to make sure the subject has a great camera angle with decent light on their face and that the sound is nice and clear. We then proceed to conduct the testimonial video interview. The whole process usually takes no longer than 30 minutes. Our client has the choice to be as involved with the process as they wish. We have a great method of asking interview questions to extract a good story from any participant, but we also welcome our clients to provide some input and ask more technical questions towards the end of the session.

Once the recording is complete, we get to work turning the raw footage into our first draft. This typically consists of the interview cut together with nothing else over the top, this is what forms the skeleton of our story. We get this first draft approved to ensure the client is happy with where things are going, before making a second draft that looks much more like the finished product.

Once again, we make things as easy as possible for our clients, all the while giving them a chance to provide input throughout the process, ensuring they end up with exactly what they are looking for from the video.

Once our final version is complete, we deliver the video to our client via an online download link. This includes the video file as well as a custom-made thumbnail image that can be used when uploaded to platforms such as YouTube and LinkedIn.

We check-in with the client to ensure they are happy with everything and also provide advice and recommendations to help them get the most from the video - where and how to upload it and share it. It is our ultimate goal for clients to get great results from our videos, no matter what their previous marketing experience or expertise.

I hope this has given you a good idea of how our remote recording process works. If you have any questions at all please drop me an email and I'll be more than happy to help: santiago@42southfilms.com