Corporate Video Shoot in London
Corporate video is our specialty, it's where we thrive. Finding stories within organisations and using our experience to give those stories a voice and bringing out the culture and the purpose behind our client's businesses.
We worked with Lifescience Dynamics, a Biopharma Consulting Firm in London, to produce a series of videos capturing the service offering and the company culture. We spent a few days filming their team, capturing interviews and also gathering what we call b-roll - footage of people at work, at their desks, meetings, interacting with each other. These are the visual clips that bring everything to life and allow us to creatively tell the story.
The planning phase is always crucial with any video shoot, so we did a fair bit of planning here to determine what we could achieve during each filming day, maximising our time and our client's investment.
On the day of the shoot, we had already done a pre-production visit so we were familiar with the building, how to access the rooms we needed and any other quirks that we might come across. Each one of these can slow down a filming day and when you have everything arranged - both from our end and the client's end - we like to ensure everything runs on time so that we can achieve everything we set out to do.
During the interviews don't follow a strict question-by-question approach. Instead, we have a geniuine conversation so that the interviee is able to bring out their human side, personality and natural charisma. This avoids people looking like a robot and also allows them to talk passionately about their job, bringing out the true company culture of the organisation. There is an art to capturing the content we need and loosely following a set of questions, but also at the same time having a geniuine conversation that brings out the best in that person.
See below for one of the videos we created for Lifescience Dynamics. This one was all about the company culture and why the company is such a great place to work at.
