Blog Post

Where to start with video

Santiago Pilgrim • June 2, 2020
Where to start with VIDEO?

Small investment, actionable plan, measurable results.

These are the three key things we recommend to look for when starting out with your first video project.

By starting small you overcome barriers like time, budget, resource.

Measuring results is also particularly important, especially in this early stage, so that you can prove the concept and build momentum for bigger and better use of video in the future.

A good example of something that ticks all of these boxes is creating short videos for your website that answer specific questions that your clients are asking - think FAQs.

By using video to answer those questions, your audience will spend longer on your website, generating a higher website retention rate - something that is easily measured through Google analytics.

Another benefit is that you end up with tons of content that you can re-purpose and publish on your social media platforms - LinkedIn in particular loves video at the moment.

Are you thinking of getting started with video?

Get in touch for a free 30-minute consultation where we can discuss your business and plan some content to get you started.
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