The Unexpected Benefit of Video Testimonials

We visited three of our clients' offices and filmed an interview with each of them, asking them about their experience of working with us, and their story of using our services; what problem they had before they met us and how we provided a solution that worked.

As a director of a production company, I already knew how to get the client to tell a good story and how to extract the golden moments needed to create a strong video testimonial. Something I had not realised until we actually produced our own testimonials for our own company was how it would affect the relationship we have with those clients.

Filming a video testimonial requires a deeper connection where the client is really able to express their thoughts and feeling about working with us. 

By going into their office and engaging with them in a two-way conversation about our solution and our service, it opened up a different layer to the client relationship, one of transparency and honesty. They could see that we were trying to improve ourselves and that we really cared and valued their experience of working with us. This built further trust and credibility and has vastly improved the way we now work with these clients.

We also learned a few things about how our clients feel about us. During the interviews we explored the reason that they decided to work with us in the first place and actually learned more about our relationship with the client here than we ever did in any other previous conversation.

We were really pleased with the results from the testimonial films, and are now working on implementing them into our video strategy to ensure that they reach our prospects at just the right time in their decision process.

Are you thinking of creating video testimonials for your clients? Get in touch by emailing santiago@42southfilms.com or follow us on LinkedIn for more content about how you can use video to develop your business and achieve your goals.