Video testimonials recorded on Zoom

One of our clients approached us about recording a Zoom based event that they were hosting with six panellist for around the world. It was then that we realised the next thing for us to do was learn everything there to know about Zoom.

The event was a huge success, and it provided some valuable income for us in those initial few weeks of the first lockdown. Fast-forward to today, and recording on Zoom is a regular gig for us.

Our most popular service is producing testimonial videos recorded on Zoom. They are a perfect fit for this way of recording because they don't need amazing quality to get the message across and become and effective piece of video content. It's also a really powerful type of video so clients can use this content in many different ways, yielding results fairly quickly.

We start by planning the video with your team to identify what the pain-point their product has solved in the case of this specific client we are going to interview. It's also useful to identify at this stage what supporting footage there is and if we can request any existing material from the client - images, videos or animations that represent their business. These assets are useful to make the video more interesting. If there is nothing available we can work with stock images or find other ways of making an engaging video.

Once that's done, we will have a good idea of what questions to ask during the interview when we record the content. The next step is to arrange a suitable date when your client can attend the Zoom meeting.

The interviews are usually less than 1-hour long, and require nothing more than a working webcam and a microphone - something that most people have in today's world. A great internet connection does help, but there are ways to work around that.

Once the content is recorded, we take the footage and start working our magic. The first draft is usually just the long interview cut into a 90-second piece. Then, once that's approved we add the supporting footage and titles to make the video the best it can possibly be.

The editing process usually takes at least a couple of weeks. Once that's done, we deliver the final file and provide some advice as to how best to use the video. We are experts in video marketing and this is where you'll be glad to be working with us, because it doesn't matter how good a testimonial video is if it's not being used correctly.

I think Zoom-recorded testimonials will continue to be a great product after Covid has been and gone. Even now that we are allowed to go out filming again, Zoom-based recording is the best fit for some clients who have a limited budget or clients that are far away with no viable way of visiting their offices.

I'll leave you with an example of our Zoom-recorded testimonial videos below, and please do get in touch if you have any questions, just email me and I'll be happy to help: santiago@42southfilms.com