How does video impact SEO?

Video impacts SEO in a number of different ways. Having videos throughout your website means that visitors will be spending longer on your website, Google will reward you for this as you are providing value to your audience and so your website will rank higher.

Google is also constantly looking for content that answers questions. If you have a video that is answering a specific question you could get picked up by the search engine to be the official answer for this question. This would generate a lot of traffic for your website and improve your domain authority.