Social Media Videos
As humans we are much more likely to want to watch something than read a long piece of text. This is why video content is so popular on social media. The videos should be tailored to the individual platform they are published on, properly optimised and most importantly have a specific goal in mind.
How should social media videos be used?
Posting videos on social media (even with paid advertising) without a goal in mind will most likely not achieve anything.
You need a clear strategy to ensure that your content speaks to your specific audience, resonates with them and inspires them to take action.
The strategy will also inform you on what type of content is best to post, for example if you should be posting long-form videos or shorter 20-second clips.
It is possible to film several videos in one session, and you can also repurpose other types of videos and adapt them for use on social media.
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